Industries
SEO for Home Service Companies in Toronto
Plumber near me, furnace repair, emergency electrician — the job goes to the company that is visible and tappable. Comino builds that system for trades competing across the GTA.
$1,500/month. The 90-Day Local Lead Engine — convert, then get found, then ads.
The leaks
Where home service companies lose jobs online
- 01
Not in the map pack when it counts
'Plumber near me' is won by the listing, not the brand campaign. Incomplete GBP and thin citations take you out of the job.
- 02
Service-area confusion
The site says you serve five towns. Google is not sure. Pages don't exist for the areas you actually want to win.
- 03
A site that can't take the call
No click-to-call in the header, a form instead of a phone on mobile, hours that don't match the listing.
- 04
Reviews that don't compound
Happy customers exist. The asking, posting, and responding system does not.
- 05
Leads you can't attribute
The phone rings and nobody knows whether it came from Maps, a service page, or a leftover ad.
The work
How Comino helps home service companies
- 01
Improve local visibility
Google Business Profile, citations, and service-area pages so you appear for HVAC, plumbing, electrical, roofing, and the jobs you actually want.
- 02
Optimize the website
Service pages that match how people search, with proof, response-time expectations, and a phone number they can tap.
- 03
Improve conversion paths
Click-to-call, short estimate forms, and emergency vs. planned-work journeys that don't share a generic contact page.
- 04
Track the phone
Call and form tracking that separates new jobs from existing-customer noise.
- 05
Continuously optimize
Monthly listing, review, and page work — the unglamorous system that keeps winning jobs.
What we typically change first
- A fully built Google Business Profile with services, photos from the field, and review velocity.
- Service + town pages that don't read like they were spun from a template.
- Sticky click-to-call on mobile and an honest after-hours path.
- Call tracking tied to Search Console and GBP so spend and effort follow the jobs.
FAQ
Straight answers
Insights
Further reading
- Why Your Website Gets Traffic But No Leads6 min
- How Local SEO Works for Small Businesses8 min
- How to Optimize Your Google Business Profile7 min
- How to Track Leads in Google Analytics8 min
- What Is Generative Engine Optimization?12 min
- How Home Service Companies Win the Call From Google12 min
- Local SEO for Toronto Businesses12 min
Get Your Service Business Assessed
Start with a free Growth Assessment. No hard sell — a look at your presence and whether the Engine is the right next step.