Process
Convert, then get found, then ads.
Ninety days, in order: convert, then get found, then test ads. Every month inside that: Analyze, Prioritize, Optimize, Measure.

The 90 days
Convert first. Then get found. Then buy traffic.
Days 1–30
01
Convert
Fix the site and the tracking so a visit can become a client.
Days 31–60
02
Organic & referral
GBP, local SEO, reviews. Show up where people already search.
Days 61–90
03
PPC & paid social
Google Ads and social on what already converts. You pay the media.
Every month
Analyze → Prioritize → Optimize → Measure
01
Analyze
Understand what's happening.
We look at how customers find you, what they do on your site, and where demand is leaking — search, Google Business Profile, analytics, and the conversion path.
02
Prioritize
Identify the highest-impact opportunities.
Not everything matters equally. We rank work by expected impact on visibility, leads, and bookings so the first changes are the ones worth making.
03
Optimize
Make the improvements.
Implementation, not a slide deck. Listings, pages, calls-to-action, tracking, content — we change the things that move the numbers.
04
Measure
Track the results and learn.
We report what happened, what we learned, what we're changing, and what we're measuring next. Then the cycle repeats.
—
Repeat.
Growth is not a launch. It is a cadence. Each cycle should leave you with a clearer picture, a better site, and a next measurement — not another recap email.
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