Industries
SEO for Law Firms in Toronto
Family lawyer near me, a specific matter, a neighbourhood. Someone with a legal problem chooses tonight. Comino makes a Toronto firm findable for the matters you want, and makes the next step a consult.
$1,500/month. The 90-Day Local Lead Engine — convert, then get found, then ads.
The leaks
Where local firms leak demand online
- 01
Invisible for the matters that pay
You rank for the firm name. You do not rank for 'family lawyer near me' or the specific case types that fill the calendar.
- 02
Practice-area pages that don't convert
Long essays, stock courthouse photos, and a contact form three scrolls down. The visitor needed a reason to call today.
- 03
A listing that undersells the firm
Wrong categories, thin reviews, no attorney bios on the profile. Maps traffic goes to whoever looks more established.
- 04
Paid search with a leaky landing page
You are already buying clicks. The page they hit still talks about 'aggressive representation' instead of the case and the consult.
- 05
No view of which pages produce retainers
Traffic reports exist. A line from query → page → consult → signed matter does not.
The work
How Comino helps law firms
- 01
Improve local visibility
Google Business Profile, local SEO, and matter-specific pages so you show up for the searches that become consults.
- 02
Optimize the website
Clearer practice-area pages, attorney proof, and mobile pages that a stressed visitor can finish.
- 03
Improve conversion paths
Consult CTAs, short intake forms, click-to-call, and landing pages that match the query — including paid traffic.
- 04
Track the inquiries that matter
Calls and forms instrumented so you can see which matters, cities, and pages produce real consults.
- 05
Continuously optimize
A monthly cycle against the matters you actually want to grow — not a 12-month SEO retainer that reports rankings.
Firm-specific work
- Practice-area pages for the matters you want, each with a consult path on the first screen.
- A Google Business Profile with the right categories, attorney photos, and review velocity.
- Paid-search landing pages that match the ad, not the homepage.
- Call and form tracking that separates new-matter inquiries from existing-client noise.
FAQ
Straight answers
Insights
Further reading
Get Your Firm Website Assessed
Start with a free Growth Assessment. No hard sell — a look at your presence and whether the Engine is the right next step.